Luxottica processes your Personal Data for the following purposes:

Contractual Purposes – We need to be able to provide you our products and services

[Save for Prescription Data,] Luxottica processes your Personal Data for the purposes necessary for the provision of services and products offered through the Website, and in particular for the following Contractual Purposes:

To allow you to register to the Website and create your own account;
To provide the services available through the Website (e.g. management of the registration process and access to the account, account management, the reminder for products in the shopping cart, etc.);
To manage the sale of products and online orders, and to supply products and services;
To process payments and e-payments, also with reference to invoicing obligations;
To provide sales and after-sales services (including, for example, fraud prevention, returns, guarantee warranty and customer support), also sending to users operational communications related to the supply of the service or products, sales and after sales assistance;
To fulfil the user’s requests (e.g. management of requests for information, [booking of eyesight checks], providing the “share with a friend” feature, to notify you with the “back in stock” feature, etc.);
To permit you to join Luxottica engagement programs;
To allow you to participate in contests, prize competitions and initiatives promoted by Luxottica.

The data processing activities for Contractual Purposes are necessary for the provision of products and services required. If you don’t want your Personal Data to be processed for such purposes, it will not be possible for Luxottica to provide the required products and services.

[In relation to Prescription Data, this can be processed by Luxottica only with the your prior explicit consent pursuant to Article 9 of the GDPR to perform the purchase of prescription glasses through the Website. However, if you don’t grant your explicit consent to the processing of your Prescription Data for the above mentioned purposes, you will not be able to purchase prescription glasses through the Website.]

Law Purposes – We need to ensure compliance with legal obligations

Luxottica can process your Personal Data to ensure compliance with legal obligations, and in particular for the following Law Purposes:

To comply with the requirements of the laws, regulations, protocols and national and EU legislation;
To implement the decisions of public Authorities.

The data processing activities for Law Purposes are necessary as they are required by applicable laws. If you don’t want your Personal Data to be processed for such purposes, you cannot use the Website.

Marketing Purposes – You can decide whether we can use your personal data for our marketing related activities

[Except for Prescription Data,] Luxottica processes, with your prior consent, your Personal Data, for the following Marketing Purposes:

To send commercial and promotional communications and periodical updates (e.g. via e-mail, phone, SMS/MMS, postal service, social network and newsletter) related to Luxottica's products, services, initiatives and events. Furthermore, according to Article 130(4) of the Italian Privacy Code, if you already are a Luxottica customer, Luxottica may send you commercial communications via e-mail on similar products, events and services already provided to you, unless you object to such a processing at the time of the collection and on the occasion of each message. Indeed, you may opt out at any time by following the instructions available in each communication;
To carry out statistical analyses on the customer audience.

The data processing activities for Marketing Purposes are discretionary subject to either your prior consent or your objection in the circumstances of the above-mentioned Article 130(4) of the Italian Privacy Code. You may freely decide not to provide Personal Data for the Marketing Purposes, as well as you may subsequently withdraw your consent to process the Personal Data already provided: in this case Luxottica will not send you marketing communications to update you on offers and promotions on Luxottica products, services and initiatives.

Segmentation and Profiling Purposes – You can decide whether you want marketing communications better tailored on your needs

If you provided your consent to the processing of your Personal Data for Marketing Purposes, Luxottica may process your Personal Data for Segmentation Purposes to analyze your Personal Data related to spending volume, product category, date of birth and methods of purchase in connection with activities performed for Marketing Purposes. This activity is carried out by Luxottica on the basis of Luxottica’s legitimate interest to provide a service in line with your needs, adequately balanced with your rights given the limited amount of processed Personal Data. The processing of Personal Data for Segmentation Purposes falls among the Legitimate Interests Purposes for which we refer to following paragraph.

In case you consented to install cookies and other technologies with the banner prompted to you on our website, additionally to what is stated above, Luxottica processes your Personal Data for Profiling Purposes to analyze your interests and preferences, including browsing data with specific reference to pages consulted and products viewed on the Website, in order to offer personalized services and send targeted marketing communications on this basis. This activity is carried out by Luxottica on the basis of Luxottica’s legitimate interest to provide a service in line with your needs, adequately balanced with your rights given the consent provided through the cookie banner and in line with our Cookie Policy. This activity will help Luxottica to provide you with offers more in line with your profile. The legitimate interest can be found in the need of Luxottica to optimize the marketing communications and it is balanced by the need to provide You with information that we consider relevant for you.

Legitimate Interest Purposes – Luxottica’s and your rights are adequately balanced, unless you object to it

In addition to the processing for Segmentation and Profiling Purposes, Luxottica also processes your Personal Data for additional Legitimate Interest Purposes and, in particular,:

To exercise or defend legal claims in court proceedings or in an administrative or out-of-court procedures relating to the rights of Luxottica, of its group companies and/or of their representatives, shareholders, officers and directors;
To enable the technical management of the Website and its operational functions, including solving any technical problems, to perform tests, updates and upgrades that cannot be performed through non-personal data;
To prevent or identify fraudulent activities or misuses of the Website or against the Luxottica group and/or the users of the Website;
To complete a potential merger, sale of assets, transfer of all or a material part of its business, or financing transaction by disclosing and transferring the Personal Data to the third party or parties involved in the transaction as part of the transaction;
To conduct, surveys and market researches relating to Luxottica’s products and services by post, telephone or e-mail;To anonymize Personal Data in order to perform statistical analysis.

The processing of your Personal Data with regard to the above-mentioned Legitimate Interest Purposes and Segmentation Purposes is carried out pursuant to article 6, letter f) of the GDPR, for the pursuit of Luxottica’s legitimate interest, which is adequately balanced with your interest since the data processing is performed within the limits strictly necessary to perform such economic activities. Such data processing activity is not mandatory and you can object to such data processing at any time through the modalities as per this Data Protection Policy. In such case no data processing will be carried out by Luxottica for such purposes, except in case where Luxottica demonstrates the existence of legitimate prevailing arguments or the exercise of a Luxottica's right pursuant to Section 21 of the GDPR.

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Data Protection Policy